Talent Packy

Simplicity is key!

Sit down. Is your work space a mess? Clean it up. Really. OK, relax. Breathe. Do you find yourself nervous now? Fearful? Adrenaline is toxic. Go for a run outside. Now let your pores open and then let this sink in: The more you simplify, the less profound you have to be; and the simpler you are the more profound. At the very least, you'll be healthier. While web design is cyclical, it is not for aspiration to attain some cookie cutter standard on the web. Rather it is to take whatever is meaningful at the moment to express something and then move on. In an innovative field like the web, we are constantly adding and discarding concepts. We might even revive a particular concept but in a new way.